Mutual fund names often look similar because they include key details about the fund’s structure. Let’s understand with Axis Bluechip Fund Direct Growth: •Axis: Refers to the Asset Management Company (AMC) managing the fund, like SBI, HDFC, or ICICI. The AMC ensures the fund's operation and performance. •Bluechip: Represents the category. Bluechip funds invest in stable, large-cap companies. Other categories include Mid Cap, Small Cap, or Flexi Cap, each defining the type of companies the fund focuses on. •Direct: Signifies a direct plan with no intermediaries, offering lower expenses than Regular plans. •Growth: Indicates reinvestment of returns for compounding. If "IDCW" is mentioned, it means periodic payouts. This naming convention simplifies fund selection by clearly stating its features.